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A person the brand markets to, at the person grain: known or anonymous, in any state of relationship.

Compose from here— 1

Consumer can stand in one role across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.

• What a campaign does board → holds Campaign, Tactics, Actions, Events · the question

Pointed at by— 118

• acts in event →Web visitEvents
• acts in event →Email engagementEvents
• acts in event →SMS engagementEvents
• acts in event →Paid media clickEvents
• acts in event →Social and video engagementEvents
• acts in event →Consumer authenticationEvents
• acts in event →Lead submissionEvents
• acts in event →ConversionEvents
• acts in event →ReferralEvents
• acts in event →Consent changeEvents
• grounds →Evaluation windowTime Windows
• grounds →Activation windowTime Windows
• grounds →Lapse windowTime Windows
• grounds →Advocacy windowTime Windows
• grounds →AnonymousIdentity Levels
• grounds →PseudonymousIdentity Levels
• grounds →KnownIdentity Levels
• grounds →Retention & ReactivationJourneys
• grounds →AcquisitionJourneys
• grounds →OnboardingJourneys
• grounds →AdvocacyJourneys
• grounds →AwarenessLifecycle Stages
• grounds →ConsiderationLifecycle Stages
• grounds →EvaluationLifecycle Stages
• grounds →ConversionLifecycle Stages
• grounds →RetentionLifecycle Stages
• grounds →AdvocacyLifecycle Stages
• grounds →AwareConsumer States
• grounds →UnknownConsumer States
• grounds →InterestedConsumer States
• grounds →EvaluatingConsumer States
• grounds →IntentConsumer States
• grounds →CommittedConsumer States
• grounds →OnboardingConsumer States
• grounds →Account HolderConsumer States
• grounds →At RiskConsumer States
• grounds →Likely to LapseConsumer States
• grounds →LapsedConsumer States
• grounds →ReactivatedConsumer States
• grounds →AdvocateConsumer States
• grounds →EstablishedJourney States
• grounds →At riskJourney States
• grounds →Likely to lapseJourney States
• grounds →LapsedJourney States
• grounds →ReactivatedJourney States
• grounds →UnknownJourney States
• grounds →AwareJourney States
• grounds →InterestedJourney States
• grounds →EvaluatingJourney States
• grounds →IntentJourney States
• grounds →ConvertedJourney States
• grounds →CommittedJourney States
• grounds →OnboardingJourney States
• grounds →ActiveJourney States
• grounds →KeptJourney States
• grounds →AdvocatingJourney States
• grounds →Never activatedJourney States
• grounds →Established to At riskJourney Transitions
• grounds →Established to Likely to lapseJourney Transitions
• grounds →At risk to EstablishedJourney Transitions
• grounds →At risk to LapsedJourney Transitions
• grounds →Likely to lapse to LapsedJourney Transitions
• grounds →Likely to lapse to EstablishedJourney Transitions
• grounds →Lapsed to ReactivatedJourney Transitions
• grounds →Reactivated to EstablishedJourney Transitions
• grounds →Unknown to AwareJourney Transitions
• grounds →Aware to InterestedJourney Transitions
• grounds →Interested to EvaluatingJourney Transitions
• grounds →Evaluating to IntentJourney Transitions
• grounds →Intent to ConvertedJourney Transitions
• grounds →Intent to EvaluatingJourney Transitions
• grounds →Interested to AwareJourney Transitions
• grounds →Committed to OnboardingJourney Transitions
• grounds →Onboarding to ActiveJourney Transitions
• grounds →Kept to AdvocatingJourney Transitions
• grounds →Advocating to KeptJourney Transitions
• grounds →Onboarding to Never activatedJourney Transitions
• grounds →Unknown to InterestedJourney Transitions
• grounds →Unknown to EvaluatingJourney Transitions
• grounds →Unknown to IntentJourney Transitions
• grounds →Established to EstablishedJourney Transitions
• grounds →SearchChannel
• grounds →AI ReferralChannel
• grounds →SocialChannel
• grounds →VideoChannel
• grounds →AudioChannel
• grounds →DisplayChannel
• grounds →ReferralChannel
• grounds →EmailChannel
• grounds →SMSChannel
• grounds →Phone CallChannel
• grounds →Direct MailChannel
• grounds →PrintChannel
• grounds →Out of HomeChannel
• grounds →Public RelationsChannel
• grounds →EventsChannel
• grounds →SponsorshipChannel
• grounds →Lapsed customersAudience Segments
• grounds →Channel Opt OutPreference Types
• grounds →Content Opt OutPreference Types
• grounds →Frequency PreferencePreference Types
• grounds →Format PreferencePreference Types
• grounds →Email frequencyPreferences
• grounds →ConsentLawful Bases
• grounds →ContractLawful Bases
• grounds →Legal ObligationLawful Bases
• grounds →Vital InterestsLawful Bases
• grounds →Public TaskLawful Bases
• grounds →Legitimate InterestsLawful Bases
• grounds →Direct MarketingProcessing Purposes
• grounds →Targeted AdvertisingProcessing Purposes
• grounds →PersonalisationProcessing Purposes
• grounds →Service Usage AnalyticsProcessing Purposes
• grounds →Customer Relationship ManagementProcessing Purposes
• grounds →Communication ManagementProcessing Purposes
• grounds →Email marketing consentPermission Bases
• grounds →Frequency capParameters
• grounds →Retention periodParameters