Moves from Unknown to Interested. Someone the brand has never reached arrives already interested, sent by another person: the referral is the first thing known about them.
Questions answered from here— 1
Compose from here— 4
Unknown to Interested can stand in 4 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.
- board → holds Events, Surface, Channel · the question
- board → holds Journeys, Events · the question
- board → holds Campaign, KPIs, Metrics, Metric Formulas, Signals, Events, Journey States, Consumer States · the shape
- board → holds Identity Levels, Journey States, Events, Time Windows · the shape
Related— 5
- belongs to journey →AcquisitionJourneys
- from state →UnknownJourney States
- to state →InterestedJourney States
- triggered by →ReferralEvents
- grounds on →ConsumerEntities