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One referral, review or recommendation attributable to one consumer: the act of bringing someone else in.

Work from here— 1

The jobs this model declares that begin on a event. Where one can be done from here, its page is already written.

• Find where a fact is capturedI need to know where a fact is recorded, who provides that place, and whether it may name a person. 2 of 3 answered

Questions answered from here— 2

• At what grain is a fact recorded, and may it therefore name a person?
• Where is a fact captured, and who provides that place?

Compose from here— 16

Referral can stand in 16 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.

• How a goal is evidenced board → holds Goals, KPIs, Metrics, Signals · the question
• What a campaign does board → holds Campaign, Tactics, Actions, Entities · the question
• Which facts move a person board → holds Journey Transitions, Surface, Channel · the question
• At what grain a fact is recorded board → holds Event Grain · the question
• What a consent change bears on board → holds Permission Bases, Campaign · the question
• Who provides the place a fact is captured board → holds Surface, Vendor · the question
• What a reading is evidenced by board → holds KPIs, Metrics, Signals · the question
• What an instrument observes board → holds Signals · the question
• Which moves a journey makes board → holds Journeys, Journey Transitions · the question
• The accountability loop board → holds Campaign, KPIs, Metrics, Metric Formulas, Signals, Journey Transitions, Journey States, Consumer States · the shape
• The activation loop board → holds Campaign, Tactics, Actions, Signals, Metrics, KPIs, Goals · the shape
• Position board → holds Identity Levels, Journey States, Journey Transitions, Time Windows · the shape
• Exposure board → holds Identity Levels, Signals, Tactics, Surface, Time Windows · the shape
• Attributed conversion board → holds Tactics, Signals, Metrics, Attribution Models, Time Windows · the shape
• Consent receipt board → holds Identity Levels, Signals, Permission Bases, Processing Purposes, Time Windows · the shape
• Which facts a channel yields board → holds Channel, Surface · the question

Related— 6

• captured on →WebsiteSurface
• captured on →Social FeedSurface
• captured on →Third-Party WebsiteSurface
• acted by consumer →ConsumerEntities
• at grain →PersonEvent Grain
• grounds on →Engagement EventEntities

Pointed at by— 3

• triggers transition →Kept to AdvocatingJourney Transitions
• triggers transition →Unknown to InterestedJourney Transitions
• is observed by →Referral TrackingSignals