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Hover or tap a kind to light everything it reaches · choose one to stand on it Where Audience Segments sits, and everything a road reaches from it. One of its 1 audience segments.

What the drawing means

AcrossOne band per column, left to right in the order the model declares.

DownThe kinds of that band, in the order its manifest states.

AboveThe view layer: a view owns nothing of its own; it reads the model below.

A spineHow many roads the kind carries — thicker means more of the model runs through it.

A roadOne governed relationship. Its weight is the share of the source kind's terms that complete it.

A faint roadUnder a third complete, so an unfinished region looks unfinished.

Dashed purpleA view composes from that kind; solid purple means it carries that kind's terms.

Not drawnA terminal relationship, and any typing or grounding — each is how a term is read, not somewhere a road goes, so neither is a route.

HoverLights a kind, every road touching it, and every kind on the far end.

ClickStands on it — the page opens and the map holds that node lit.

Foundations →

Dim to

Audience Segments

Lapsed customers

AUD-001

exemplar of the pattern

An addressable eligibility segment: consumers with no qualifying activity in the lookback window, held under a durable segment identity and version.

Questions answered from here— 1

Which states does a segment select its people from?

Compose from here— 6

Lapsed customers can stand in 6 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.

board → holds Campaign · the question
board → holds Campaign, Tactics, Actions, Offers, Creative Assets, Permission Bases, Time Windows, Targets · the shape
board → holds Consumer States · the question
board → holds Metrics, Time Windows, Geographies, Units, Evidence Designs · the shape
board → holds Tactics, Permission Bases · the question
board → holds Parameters, Time Windows, Geographies, Setting Bases, Units · the shape

Related— 2

selects state →LapsedConsumer States
grounds on →ConsumerEntities

Pointed at by— 2

is targeted by →Retention campaignCampaign
is targeted by →Win-back emailTactics