A repeat conversion by an account holder in good standing: the stay that is also an act. It is the diagonal of the retention matrix, the move that keeps a person where they are, and the population every rate of leaving is read against.
Questions answered from here— 1
Compose from here— 4
Established to Established can stand in 4 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.
- board → holds Events, Surface, Channel · the question
- board → holds Journeys, Events · the question
- board → holds Campaign, KPIs, Metrics, Metric Formulas, Signals, Events, Journey States, Consumer States · the shape
- board → holds Identity Levels, Journey States, Events, Time Windows · the shape
Related— 5
- belongs to journey →Retention & ReactivationJourneys
- from state →EstablishedJourney States
- to state →EstablishedJourney States
- triggered by →ConversionEvents
- grounds on →ConsumerEntities