umi-graphUnified Marketing Intelligence

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Hover or tap a kind to light everything it reaches · choose one to stand on it This band at full strength, the rest of the model behind it. A road is lit when both of its ends are in the band.

What the drawing means

AcrossOne band per column, left to right in the order the model declares.

DownThe kinds of that band, in the order its manifest states.

AboveThe view layer: a view owns nothing of its own; it reads the model below.

A spineHow many roads the kind carries — thicker means more of the model runs through it.

A roadOne governed relationship. Its weight is the share of the source kind's terms that complete it.

A faint roadUnder a third complete, so an unfinished region looks unfinished.

Dashed purpleA view composes from that kind; solid purple means it carries that kind's terms.

Not drawnA terminal relationship, and any typing or grounding — each is how a term is read, not somewhere a road goes, so neither is a route.

HoverLights a kind, every road touching it, and every kind on the far end.

ClickStands on it — the page opens and the map holds that node lit.

Foundations →

Dim to

Band 3 of 7

Creative system

One family of kinds. It follows Consumer journey and precedes Distribution.

Its kinds— 4

Content TypesA content type is a content template: a base type of page, asset or message, delivered in a place. 19 content types
Creative FormatsA creative format is the base shape of a creative asset, independent of channel. 8 creative formats
Creative AssetsA creative asset is one finished creative that exists at an address in a source system — a file, a module, or a rendition that source distinguishes. What it is made from, what it looks like and where it fits are all described separately. 1 creative asset
Creative Size SpecificationsA size specification is a delivery geometry: the aspect ratio and size range a surface will accept. 11 size specifications