Tactics
One line per tactic, with the channel and surface it uses, the content type it puts in front of people, who it addresses and on what permission basis.
It asks “I need every tactic on one page: where it reaches people, with what, whom, and on what basis.”
You leave with Every tactic this model governs on one page, with its channel and surface, its content type, its audience and the permission basis it requires.
Asked from a tactic, one of Tactics.
Markdown gives the tables as they read here. The file gives every path as one line per step, which opens in a spreadsheet and pivots into whatever you need.
One line per tactic— 1
Every column is a role one of this tab's patterns binds, named by the relationship that reaches it. A cell is empty where nothing binds from that tactic, which is the model being honest rather than the table being tidy.
| Tactics | Channeluses channel → | Surfaceuses surface → | Content Typesuses content type → | Audience Segmentstargets audience → | Permission Basesrequires permission basis → |
|---|---|---|---|---|---|
| Win-back email | Email Inbox | Promotional Email | Lapsed customers | Email marketing consent |