The first departure from settled — still active, but on a trajectory the path exists to interrupt.
Compose from here— 4
At risk can stand in 4 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.
- board → holds Journeys, Consumer States, Lifecycle Stages · the question
- board → holds Campaign, KPIs, Metrics, Metric Formulas, Signals, Events, Journey Transitions, Consumer States · the shape
- board → holds Identity Levels, Journey Transitions, Events, Time Windows · the shape
- board → holds Journeys · the question
Related— 3
- belongs to journey →Retention & ReactivationJourneys
- realizes consumer state →At RiskConsumer States
- grounds on →ConsumerEntities
Pointed at by— 3
- is left by →At risk to EstablishedJourney Transitions
- is left by →At risk to LapsedJourney Transitions
- is reached by →Established to At riskJourney Transitions