Delivery happened and the account never did: the relationship that was promised has lapsed before it was ever used, and win-back is the only way back.
Compose from here— 4
Never activated can stand in 4 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.
- board → holds Journeys, Consumer States, Lifecycle Stages · the question
- board → holds Campaign, KPIs, Metrics, Metric Formulas, Signals, Events, Journey Transitions, Consumer States · the shape
- board → holds Identity Levels, Journey Transitions, Events, Time Windows · the shape
- board → holds Journeys · the question
Related— 3
- belongs to journey →OnboardingJourneys
- realizes consumer state →LapsedConsumer States
- grounds on →ConsumerEntities
Pointed at by— 1
- is reached by →Onboarding to Never activatedJourney Transitions