Research · Media Rating Council, 2017
Digital Audience-Based Measurement Standards
measurement-quality standard
Supports reach and frequency as the audience standard defines them: distinct people reached, and deliveries per person reached.
Read Digital Audience-Based Measurement Standards · retrieved 2026-09-26
What it informs — 2
- enforcedMake outcome quality, calculation method and attribution inspectable
- enforcedA value a plan fixes is a governed parameter
This source is what the model was built from. It does not itself commit the model to anything — a commitment does, and the ones it informs are named above.