umi-graphUnified Marketing Intelligence

Skip to what you are reading

Hover or tap a kind to light everything it reaches · choose one to stand on it Where Journey States sits, and everything a road reaches from it. One of its 17 journey states.

What the drawing means

AcrossOne band per column, left to right in the order the model declares.

DownThe kinds of that band, in the order its manifest states.

AboveThe view layer: a view owns nothing of its own; it reads the model below.

A spineHow many roads the kind carries — thicker means more of the model runs through it.

A roadOne governed relationship. Its weight is the share of the source kind's terms that complete it.

A faint roadUnder a third complete, so an unfinished region looks unfinished.

Dashed purpleA view composes from that kind; solid purple means it carries that kind's terms.

Not drawnA terminal relationship, and any typing or grounding — each is how a term is read, not somewhere a road goes, so neither is a route.

HoverLights a kind, every road touching it, and every kind on the far end.

ClickStands on it — the page opens and the map holds that node lit.

Foundations →

Dim to

Unknown

JST-006

The path's origin: a person in the addressable market the brand has never reached, so nothing about them is on record yet.

+1 more, in the lists below

Compose from here— 4

Unknown can stand in 4 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.

board → holds Journeys, Consumer States, Lifecycle Stages · the question
board → holds Campaign, KPIs, Metrics, Metric Formulas, Signals, Events, Journey Transitions, Consumer States · the shape
board → holds Identity Levels, Journey Transitions, Events, Time Windows · the shape
board → holds Journeys · the question

Related— 3

belongs to journey →AcquisitionJourneys
realizes consumer state →UnknownConsumer States
grounds on →ConsumerEntities

Pointed at by— 5

opens →AcquisitionJourneys
is left by →Unknown to AwareJourney Transitions
is left by →Unknown to InterestedJourney Transitions
is left by →Unknown to EvaluatingJourney Transitions
is left by →Unknown to IntentJourney Transitions