What you can do with this

Start with a plan, a job or a question, or make a shape of your own on the board.

Make a shape

Compose a shape of your own →

A shape held to the grammar before it binds: every role names a kind, every edge names a declared relationship running between the kinds its roles name, nothing crosses a grounding, the shape is one thing, and a pinned term is of its role's kind. A shape an agent composes is held exactly as one an author declared.

The families

• Compose a shape of your own

  Make a shape of your own on the board: place the kinds you care about, connect them along the roads the model allows, pin the terms you hold, and the answer draws itself. It lives in the page's address and leaves as a table or a link.

  44 to choose from

• What this model hands over

  The plans this model hands over, Measurement Plan, Campaign Brief, Permission Plan, Instrumentation Plan, Lifecycle Map, Evidence Plan, each with tables for reference and jobs for doing, all read off the same terms.

  6 to choose from

• Questions

  The questions this model answers, each asked from one kind and answered from every one of its terms.

  70 to choose from

• Jobs a reader arrives with

  The work you arrive with, each done from one term you already hold: build a measurement plan, specify a reading, brief a campaign, map a lifecycle, find where a fact is captured, place a creative, design a tactic.

  7 to choose from

• Shapes this model recognises

  Named ways terms stand to one another, the loops among them, each looked for across the whole model.

  11 to choose from

Plans— 6

• Measurement Plan
  A measurement plan: goals to readings to content, as tables a deck can carry, and a job that fills them in from the goal you already have.
• Campaign Brief
  A campaign brief that is measurable and lawful before it runs: the campaign walked to its commitments, each tactic designed to its channel, surface, content, window, geography, audience and basis, and each creative placed.
• Permission Plan
  A permission plan: the grounds, the purposes each permission permits and what each stated preference governs, so a campaign is cleared on the terms the law and the person set before it runs.
• Instrumentation Plan
  An instrumentation plan: which instrument counts what, on which system, at what level of identity, and where each fact is captured and by whom, so a move counted only by instruments that cannot tell one person from another is seen before it is trusted.
• Lifecycle Map
  A lifecycle map an automation tool can be built from: each journey as a machine with a declared start, and each segment as a rule over the same states rather than a list kept by hand.
• Evidence Plan
  An evidence plan: every reading with the design that establishes it and the rule that divides its credit, every parameter with its unit and the design that calibrates it, and one definition per reading, so a number is trusted for a stated reason and not because it was reported.

Jobs— 7

• from a goalBuild a measurement plan
• from a readingSpecify a reading
• from a campaignBrief a campaign
• from a journeyMap a lifecycle
• from a factFind where a fact is captured
• from a creativePlace a creative
• from a tacticDesign a tactic