The path from no relationship to a first commitment: unknown, aware, interested, evaluating, intent, and converted.
Work from here— 1
The jobs this model declares that begin on a journey. Where one can be done from here, its page is already written.
- Map a lifecycleI need the lifecycle as a machine I can build in an automation tool, not as a funnel picture. 4 of 4 answered
Questions answered from here— 4
- Which conditions does a journey pass through, and on which rungs of the ladder?
- After what interval of inactivity does a journey presume a person has stepped back?
- Which moves does a journey make, and what triggers them?
- Where does a journey begin, and in which state does a person arrive?
Compose from here— 4
Acquisition can stand in 4 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.
- board → holds Journey States, Consumer States, Lifecycle Stages · the question
- board → holds Time Windows · the question
- board → holds Journey Transitions, Events · the question
- board → holds Journey States · the question
Related— 3
- begins at →UnknownJourney States
- times out after →Evaluation windowTime Windows
- grounds on →ConsumerEntities
Pointed at by— 16
- has state →UnknownJourney States
- has state →AwareJourney States
- has state →InterestedJourney States
- has state →EvaluatingJourney States
- has state →IntentJourney States
- has state →ConvertedJourney States
- has transition →Unknown to AwareJourney Transitions
- has transition →Aware to InterestedJourney Transitions
- has transition →Interested to EvaluatingJourney Transitions
- has transition →Evaluating to IntentJourney Transitions
- has transition →Intent to ConvertedJourney Transitions
- has transition →Intent to EvaluatingJourney Transitions
- has transition →Interested to AwareJourney Transitions
- has transition →Unknown to InterestedJourney Transitions
- has transition →Unknown to EvaluatingJourney Transitions
- has transition →Unknown to IntentJourney Transitions