Arrival through a social platform: organic posts or paid placements.
Also called Social media
Questions answered from here— 4
- Which surfaces does a channel include?
- Which content types are delivered on the surfaces a channel includes?
- Which facts are captured on the surfaces a channel includes?
- Which vendors deliver in a channel?
Compose from here— 8
Social can stand in 8 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.
- board → holds Journey Transitions, Events, Surface · the question
- board → holds Preference Types · the question
- board → holds Vendor · the question
- board → holds Tactics, Surface · the question
- board → holds Surface · the question
- board → holds Surface, Content Types · the question
- board → holds Surface, Events · the question
- board → holds Vendor · the question
Related— 2
- includes surface →Social FeedSurface
- grounds on →ConsumerEntities