Moves from Aware to Interested. The person gives something back: a form, an address, a reply.
Questions answered from here— 1
Compose from here— 4
Aware to Interested can stand in 4 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.
- board → holds Events, Surface, Channel · the question
- board → holds Journeys, Events · the question
- board → holds Campaign, KPIs, Metrics, Metric Formulas, Signals, Events, Journey States, Consumer States · the shape
- board → holds Identity Levels, Journey States, Events, Time Windows · the shape
Related— 6
- belongs to journey →AcquisitionJourneys
- from state →AwareJourney States
- to state →InterestedJourney States
- triggered by →Email engagementEvents
- triggered by →Lead submissionEvents
- grounds on →ConsumerEntities