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The shape a permission record takes: one ground, consent, held for one stated purpose, direct marketing, and versioned so it can be withdrawn. It is not a preference, and it is not the receipt for any one person.

Questions answered from here— 1

• On what lawful ground does a permission basis rest, and which purposes does it permit?

Compose from here— 6

Email marketing consent can stand in 6 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.

• On what lawful ground a campaign reaches a person board → holds Campaign, Processing Purposes, Lawful Bases · the question
• What a consent change bears on board → holds Events, Campaign · the question
• Retention campaign board → holds Campaign, Tactics, Actions, Offers, Creative Assets, Audience Segments, Time Windows, Targets · the shape
• Consent receipt board → holds Identity Levels, Signals, Events, Processing Purposes, Time Windows · the shape
• On what ground a permission basis rests, and what it permits board → holds Lawful Bases, Processing Purposes · the question
• Who a tactic addresses, and on what basis board → holds Tactics, Audience Segments · the question

Related— 3

• rests on →ConsentLawful Bases
• permits purpose →Direct MarketingProcessing Purposes
• grounds on →ConsumerEntities

Pointed at by— 3

• permits →Retention campaignCampaign
• permits →Win-back emailTactics
• is changed by →Consent changeEvents