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Hover or tap a kind to light everything it reaches · choose one to stand on it Where Consumer States sits, and everything a road reaches from it. One of its 13 consumer states.

What the drawing means

AcrossOne band per column, left to right in the order the model declares.

DownThe kinds of that band, in the order its manifest states.

AboveThe view layer: a view owns nothing of its own; it reads the model below.

A spineHow many roads the kind carries — thicker means more of the model runs through it.

A roadOne governed relationship. Its weight is the share of the source kind's terms that complete it.

A faint roadUnder a third complete, so an unfinished region looks unfinished.

Dashed purpleA view composes from that kind; solid purple means it carries that kind's terms.

Not drawnA terminal relationship, and any typing or grounding — each is how a term is read, not somewhere a road goes, so neither is a route.

HoverLights a kind, every road touching it, and every kind on the far end.

ClickStands on it — the page opens and the map holds that node lit.

Foundations →

Dim to

Consumer States

Lapsed

CST-011

No qualifying activity in a defined lookback window.

Also called Churned

Compose from here— 4

Lapsed can stand in 4 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.

board → holds Journeys, Journey States, Lifecycle Stages · the question
board → holds Campaign, KPIs, Metrics, Metric Formulas, Signals, Events, Journey Transitions, Journey States · the shape
board → holds Audience Segments · the question
board → holds Metrics · the question

Related— 2

sits in stage →RetentionLifecycle Stages
grounds on →ConsumerEntities

Pointed at by— 3

is realized by →LapsedJourney States
is realized by →Never activatedJourney States
is selected by →Lapsed customersAudience Segments