umi-graphUnified Marketing Intelligence

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Hover or tap a kind to light everything it reaches · choose one to stand on it This band at full strength, the rest of the model behind it. A road is lit when both of its ends are in the band.

What the drawing means

AcrossOne band per column, left to right in the order the model declares.

DownThe kinds of that band, in the order its manifest states.

AboveThe view layer: a view owns nothing of its own; it reads the model below.

A spineHow many roads the kind carries — thicker means more of the model runs through it.

A roadOne governed relationship. Its weight is the share of the source kind's terms that complete it.

A faint roadUnder a third complete, so an unfinished region looks unfinished.

Dashed purpleA view composes from that kind; solid purple means it carries that kind's terms.

Not drawnA terminal relationship, and any typing or grounding — each is how a term is read, not somewhere a road goes, so neither is a route.

HoverLights a kind, every road touching it, and every kind on the far end.

ClickStands on it — the page opens and the map holds that node lit.

Foundations →

Dim to

Band 4 of 7

Distribution

One family of kinds. It follows Creative system and precedes Eligibility & permission.

Its kinds— 4

ChannelA channel is the manner in which a consumer arrived, named once so that every system reporting on it means the same thing. 16 channels
SurfaceA surface is a place an experience is delivered: where a consumer meets the brand and who has custody of it. 15 surfaces
Technology PlatformsA platform is a system in the marketing stack: what job it does and which signals it carries. 18 platforms
VendorA vendor is a company the marketing operation buys media, data or services from. 9 vendors