umi-graphUnified Marketing Intelligence

Skip to what you are reading

Hover or tap a kind to light everything it reaches · choose one to stand on it Where Journey Transitions sits, and everything a road reaches from it. One of its 24 journey transitions.

What the drawing means

AcrossOne band per column, left to right in the order the model declares.

DownThe kinds of that band, in the order its manifest states.

AboveThe view layer: a view owns nothing of its own; it reads the model below.

A spineHow many roads the kind carries — thicker means more of the model runs through it.

A roadOne governed relationship. Its weight is the share of the source kind's terms that complete it.

A faint roadUnder a third complete, so an unfinished region looks unfinished.

Dashed purpleA view composes from that kind; solid purple means it carries that kind's terms.

Not drawnA terminal relationship, and any typing or grounding — each is how a term is read, not somewhere a road goes, so neither is a route.

HoverLights a kind, every road touching it, and every kind on the far end.

ClickStands on it — the page opens and the map holds that node lit.

Foundations →

Dim to

Journey Transitions

Interested to Aware

JTR-015

Moves from Interested to Aware. The raised hand goes quiet, and the person is again someone who merely knows the brand.

Compose from here— 4

Interested to Aware can stand in 4 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.

board → holds Events, Surface, Channel · the question
board → holds Journeys, Events · the question
board → holds Campaign, KPIs, Metrics, Metric Formulas, Signals, Events, Journey States, Consumer States · the shape
board → holds Identity Levels, Journey States, Events, Time Windows · the shape

Related— 5

belongs to journey →AcquisitionJourneys
from state →InterestedJourney States
to state →AwareJourney States
triggered by →Window elapsedEvents
grounds on →ConsumerEntities