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The interval of inactivity after which a person who was interested or evaluating is read as having stepped back, and the acquisition journey returns them a rung. Its length is set per journey and its clock starts at the last qualifying act.

Compose from here— 14

Evaluation window can stand in 14 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.

• When a campaign runs board → holds Campaign · the question
• Which window a journey counts inactivity over board → holds Journeys · the question
• Which targets quantify a goal, and by when board → holds Goals, Targets · the question
• Retention campaign board → holds Campaign, Tactics, Actions, Offers, Creative Assets, Audience Segments, Permission Bases, Targets · the shape
• Position board → holds Identity Levels, Journey States, Journey Transitions, Events · the shape
• Exposure board → holds Identity Levels, Signals, Events, Tactics, Surface · the shape
• Attributed conversion board → holds Events, Tactics, Signals, Metrics, Attribution Models · the shape
• Reading board → holds Metrics, Geographies, Audience Segments, Units, Evidence Designs · the shape
• Consent receipt board → holds Identity Levels, Signals, Events, Permission Bases, Processing Purposes · the shape
• When and where a tactic runs board → holds Tactics, Geographies · the question
• When an action is valid board → holds Actions · the question
• When an offer is good board → holds Offers · the question
• Over which window a formula computes board → holds Metric Formulas · the question
• Setting board → holds Parameters, Geographies, Audience Segments, Setting Bases, Units · the shape

Related— 1

• grounds on →ConsumerEntities

Pointed at by— 1

• bounds inactivity in →AcquisitionJourneys