Research · IAB
Measuring Visibility in the AI Era
measurement framework
Supplies the canonical vocabulary for organic AI visibility - presence, prominence, portrayal and persuasion - and the distinction between directional and decision-grade data that this model already expresses as contract status.
Read Measuring Visibility in the AI Era · retrieved 2026-09-22
What it informs — 1
This source is what the model was built from. It does not itself commit the model to anything — a commitment does, and the ones it informs are named above.