Lifecycle Map · CMP-004

Journeys

One line per journey, with the conditions it passes through and the rungs they sit on, the moves it makes and what triggers them, and the interval of inactivity after which it presumes a person has stepped back.

It asks “I need the lifecycle laid out: which journeys we run, what states they pass through, and when each gives up.”

You leave with Every journey this model governs, read against the one ordered lifecycle ladder, with the moves it makes and what triggers them, and the window each counts inactivity over.

Open on the board →

Asked from a journey, one of Journeys.

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Markdown gives the tables as they read here. The file gives every path as one line per step, which opens in a spreadsheet and pivots into whatever you need.

One line per journey— 4

Every column is a role one of this tab's patterns binds, named by the relationship that reaches it. A cell is empty where nothing binds from that journey, which is the model being honest rather than the table being tidy.

Journeys	Journey States	Consumer Statesrealizes consumer state →	Lifecycle Stagessits in stage →	Journey Transitions	Eventstriggered by →	Time Windowstimes out after →
Retention & Reactivation	Established, At risk, Likely to lapse, Lapsed, Reactivated	Account Holder, At Risk, Likely to Lapse, Lapsed, Reactivated	Retention	Established to At risk, Established to Likely to lapse, At risk to Established, At risk to Lapsed, Likely to lapse to Lapsed, Likely to lapse to Established, Lapsed to Reactivated, Reactivated to Established, Established to Established	Fulfilment outcome, Propensity score, Conversion, Window elapsed	Lapse window
Acquisition	Unknown, Aware, Interested, Evaluating, Intent, Converted	Unknown, Aware, Interested, Evaluating, Intent, Committed	Awareness, Consideration, Evaluation, Conversion	Unknown to Aware, Aware to Interested, Interested to Evaluating, Evaluating to Intent, Intent to Converted, Intent to Evaluating, Interested to Aware, Unknown to Interested, Unknown to Evaluating, Unknown to Intent	Web visit, Paid media click, Email engagement, Lead submission, Consumer authentication, Partner handoff, Conversion, Window elapsed, Referral	Evaluation window
Onboarding	Committed, Onboarding, Active, Never activated	Committed, Onboarding, Account Holder, Lapsed	Conversion, Retention	Committed to Onboarding, Onboarding to Active, Onboarding to Never activated	Fulfilment outcome, Consumer authentication, Window elapsed	Activation window
Advocacy	Kept, Advocating	Account Holder, Advocate	Retention, Advocacy	Kept to Advocating, Advocating to Kept	Referral, Window elapsed	Advocacy window

The patterns it binds — 3

Each is a pattern the model declares, answered on every build. The view brings them together, from where you stand.

3 stepsWhich conditions a journey passes
Which conditions does a journey pass through, and on which rungs of the ladder?
2 stepsWhich moves a journey makes
Which moves does a journey make, and what triggers them?
1 stepWhich window a journey counts inactivity over
After what interval of inactivity does a journey presume a person has stepped back?

The kinds it reads — 7

Read off the patterns it binds and listed nowhere else. A view owns nothing of its own.

reads →Journeys4 journeys
reads →Journey States17 journey states
reads →Consumer States13 consumer states
reads →Lifecycle Stages6 lifecycle stages
reads →Journey Transitions24 journey transitions
reads →Events22 events
reads →Time Windows5 time windows

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