Eligibility & permission

One family of kinds. It follows Distribution and precedes Activation.

Its kinds— 6

• Audience SegmentsAn audience segment is an addressable eligibility segment with a durable identity in the system that builds it. It is not a Consumer State, a persona label, or proof that anyone may be contacted. 1 audience segment
• Preference TypesA preference type is a kind of choice a person can state about how they are contacted. It names what a choice is about; the choice itself, and the person who made it, are records. A stated choice is not a lawful ground, and honouring one is not the same as being permitted. 4 preference types
• PreferencesA preference is a choice a consumer has stated about how they are contacted, which an activation must honour. It is not consent, and not any other permission basis. 1 preference
• Lawful BasesA lawful basis is a ground in law on which a person's data may be processed for a stated purpose. It is the condition that makes processing permitted at all. It is not a choice the person made about being contacted, and holding one says nothing about how they wish to hear from anyone. 6 lawful bases
• Processing PurposesA processing purpose is a stated reason a person's data is processed. A lawful ground is always a ground for a purpose, so the same person, the same data and the same ground do not carry from one purpose to another. It is not a campaign's objective. 6 processing purposes
• Permission BasesA permission basis is a permission or other lawful basis for a stated purpose in a stated jurisdiction. It is not a consumer preference, and it is not the receipt recording one person's consent. 1 permission basis