Research
What the model is built from
A source is a published standard or a foundational practice this model was built from; it licenses a design determination and never establishes a fact about any operation. What the model commits to on the strength of them is a separate reading: see the commitments.
- Adobe Experience PlatformXDM ExperienceEvent Class
event-data model documentation1 commitment - Adobe Experience PlatformXDM Individual Profile Class
profile-data model documentation3 commitments - Alexander, Ishikawa and Silverstein, Oxford University Press, 1977A Pattern Language: Towns, Buildings, Construction
foundational design theory1 commitment - Avinash Kaushik, Occam's RazorDigital Marketing and Measurement Model
measurement practice1 commitment - Basili, Caldiera and Rombach, University of MarylandThe Goal Question Metric Approach
foundational measurement methodology4 commitments - Basili, Trendowicz, Kowalczyk, Heidrich, Seaman, Münch and Rombach, Springer, 2014Aligning Organizations Through Measurement: The GQM+Strategies Approach
measurement framework4 commitments - Berners-Lee, W3C, 1998Cool URIs don't change
web architecture note4 commitments - BIPM, Joint Committee for Guides in MetrologyInternational Vocabulary of Metrology: Basic and General Concepts and Associated Terms (VIM), JCGM 200:2012
metrology vocabulary2 commitments - Chan and Perry, Google, 2017Challenges and Opportunities in Media Mix Modeling
measurement research1 commitment - Christensen, Hall, Dillon and Duncan, Harvard Business Review, September 2016Know Your Customers' Jobs to Be Done
management article1 commitment - Court, Elzinga, Mulder and Vetvik, McKinsey Quarterly, 2009The consumer decision journey
industry research1 commitment - Dalessandro, Perlich, Stitelman and Provost, ADKDD 2012Causally motivated attribution for online advertising
foundational measurement methodology2 commitments - David Harel, Science of Computer Programming 8(3), 1987Statecharts: a visual formalism for complex systems
foundational formal method3 commitments - Doran, Management Review 70(11), American Management Association, 1981There's a S.M.A.R.T. way to write management's goals and objectives
management literature1 commitment - Dublin Core Metadata InitiativeDCMI Metadata Terms
metadata terms standard2 commitments - Dublin Core Metadata InitiativeThe Singapore Framework for Dublin Core Application Profiles
application-profile framework2 commitments - European UnionRegulation (EU) 2016/679, Article 6
data-protection regulation2 commitments - European UnionRegulation (EU) 2016/679, Article 7: Conditions for consent
data-protection regulation2 commitments - European UnionRegulation (EU) 2016/679, Article 4: Definitions
data-protection regulation1 commitment - European UnionRegulation (EU) 2016/679, Article 5: Principles relating to processing of personal data
data-protection regulation1 commitment - Fader, Hardie and Lee, Marketing Science 24(2), 2005Counting Your Customers the Easy Way: An Alternative to the Pareto/NBD Model
foundational measurement methodology1 commitment - Gamma, Helm, Johnson and Vlissides, Addison-Wesley, 1994Design Patterns: Elements of Reusable Object-Oriented Software
foundational design theory1 commitment - Google Search CentralSpam policies for Google web search
search engine policy1 commitment - Gordon, Zettelmeyer, Bhargava and Chapsky, Marketing Science 38(2), 2019A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook
empirical measurement research4 commitments - Grüninger and Fox, IJCAI-95 Workshop on Basic Ontological Issues in Knowledge Sharing, 1995Methodology for the Design and Evaluation of Ontologies
foundational ontology-design theory6 commitments - Herbert E. Krugman, Journal of Advertising Research 12(6), 1972Why Three Exposures May Be Enough
foundational advertising research1 commitment - IABMeasuring Visibility in the AI Era
measurement framework1 commitment - IAB EuropeTransparency and Consent Framework v2.2
privacy-signal protocol2 commitments - IAB Tech LabContent Taxonomy
industry taxonomy standard1 commitment - IAB Tech LabAudience Taxonomy
industry taxonomy standard1 commitment - IAB Tech LabGlobal Privacy Protocol
privacy-signal protocol1 commitment - IAB Tech Labsellers.json and the OpenRTB SupplyChain object
supply-chain transparency specification1 commitment - IAB Tech LabIAB New Ad Portfolio: Advertising Creative Guidelines
creative format and size standard2 commitments - International Organization for StandardizationISO 80000-1:2022 Quantities and units, Part 1: General
international standard2 commitments - International Organization for StandardizationISO 25964-1:2011 Information and documentation, Thesauri and interoperability with other vocabularies, Part 1: Thesauri for information retrieval
international standard1 commitment - International Organization for StandardizationISO/IEC 24760-1:2019 IT security and privacy: a framework for identity management, Part 1: Terminology and concepts
identity management standard1 commitment - International Organization for Standardization, maintained by SIXISO 4217 Currency codes
code standard1 commitment - Internet Engineering Task Force, 2017RFC 8058: Signaling One-Click Functionality for List Email Headers
internet standard1 commitment - IPA, ISBA, MCCA and PRCA, 2003The Client Brief: A best practice guide to briefing communications agencies
industry guide1 commitment - JSON Schema (draft-bhutton-json-schema-01 and draft-bhutton-json-schema-validation-01), 2022JSON Schema, draft 2020-12: core and validation specifications
data-shape standard1 commitment - Kantara InitiativeConsent Receipt Specification 1.1
consent record specification3 commitments - Kimball GroupDeclaring the Grain
foundational dimensional-modeling practice8 commitments - Kohavi, Tang and Xu, Cambridge University Press, 2020Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing
experimentation practice3 commitments - Lavidge and Steiner, Journal of Marketing 25(6), 1961A Model for Predictive Measurements of Advertising Effectiveness
foundational marketing theory1 commitment - Lemon and Verhoef, Journal of Marketing 80(6), 2016Understanding Customer Experience Throughout the Customer Journey
foundational marketing theory1 commitment - Lewis and Rao, Quarterly Journal of Economics, 2015The Unfavorable Economics of Measuring the Returns to Advertising
measurement research2 commitments - Locke and Latham, American Psychologist 57(9), 2002Building a Practically Useful Theory of Goal Setting and Task Motivation: A 35-Year Odyssey
peer-reviewed psychology1 commitment - Martin Fowler, martinfowler.com, revised 2024Continuous Integration
engineering practice essay2 commitments - Media Rating CouncilOutcomes and Data Quality Standards
measurement-quality standard6 commitments - Media Rating Council, 2014, updated 2015Viewable Ad Impression Measurement Guidelines, Version 2.0
measurement-quality standard1 commitment - Media Rating Council, 2017Digital Audience-Based Measurement Standards
measurement-quality standard2 commitments - Meta Platforms, ogp.me, 2010 and maintainedThe Open Graph protocol
web metadata protocol1 commitment - Open Geospatial ConsortiumGeoSPARQL 1.1
geospatial semantic standard1 commitment - Pfeifer and Carraway, Journal of Interactive MarketingModeling customer relationships as Markov chains
foundational measurement methodology1 commitment - QUDT.orgQUDT Ontologies: Quantities, Units, Dimensions and Data Types, release 2.1
semantic unit ontology1 commitment - Regenstrief Institute and the UCUM Organization, 2024The Unified Code for Units of Measure, version 2.2
unit code standard1 commitment - Reproducible Builds project, reproducible-builds.orgReproducible Builds: definition
engineering practice definition2 commitments - SalesforceUnderstand Campaign Hierarchy
CRM product documentation1 commitment - schema.orgItemList
vocabulary term1 commitment - Schema.orgOffer
interoperable commerce vocabulary1 commitment - Schema.org Community Groupschema.org alternateName
structured-data vocabulary1 commitment - Shao and Li, KDD 2011Data-driven multi-touch attribution models
foundational measurement methodology1 commitment - Thomas R. GruberToward Principles for the Design of Ontologies Used for Knowledge Sharing
foundational ontology-design theory8 commitments - Uschold and Gruninger, The Knowledge Engineering Review 11(2), 1996Ontologies: Principles, Methods and Applications
foundational ontology-design theory4 commitments - Vaver and Koehler, Google, 2011Measuring Ad Effectiveness Using Geo Experiments
measurement research1 commitment - W3CPROV-O: The PROV Ontology
provenance standard6 commitments - W3CTime Ontology in OWL
temporal ontology standard1 commitment - W3CState Chart XML (SCXML): State Machine Notation for Control Abstraction
state-machine notation standard2 commitments - W3CShapes Constraint Language (SHACL)
constraint and validation standard7 commitments - W3COWL 2 Web Ontology Language Primer
ontology language standard3 commitments - W3CSKOS Simple Knowledge Organization System Reference
vocabulary standard5 commitments - W3CSPARQL 1.1 Query Language, Property Paths
query language standard2 commitments - W3C Data Privacy Vocabularies and Controls Community GroupData Privacy Vocabulary
privacy and data-protection vocabulary1 commitment - W3C Web Applications Working Group, Recommendation, 2023Web Share API
W3C Recommendation1 commitment - W3C, 2023Web Content Accessibility Guidelines (WCAG) 2.2
accessibility standard1 commitment - Wilkinson et al., Scientific Data 3, 160018, 2016The FAIR Guiding Principles for scientific data management and stewardship
peer-reviewed data-stewardship principles2 commitments - X Corp., X Developer PlatformCards markup
web metadata specification1 commitment