umi-graphUnified Marketing Intelligence

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Hover or tap a kind to light everything it reaches · choose one to stand on it This band at full strength, the rest of the model behind it. A road is lit when both of its ends are in the band.

What the drawing means

AcrossOne band per column, left to right in the order the model declares.

DownThe kinds of that band, in the order its manifest states.

AboveThe view layer: a view owns nothing of its own; it reads the model below.

A spineHow many roads the kind carries — thicker means more of the model runs through it.

A roadOne governed relationship. Its weight is the share of the source kind's terms that complete it.

A faint roadUnder a third complete, so an unfinished region looks unfinished.

Dashed purpleA view composes from that kind; solid purple means it carries that kind's terms.

Not drawnA terminal relationship, and any typing or grounding — each is how a term is read, not somewhere a road goes, so neither is a route.

HoverLights a kind, every road touching it, and every kind on the far end.

ClickStands on it — the page opens and the map holds that node lit.

Foundations →

Dim to

Band 1 of 7

Identity & scope

One family of kinds. It is where the map begins, and Consumer journey follows.

Its kinds— 4

EntitiesAn entity is a kind of thing in the world that everything else is ultimately about: a consumer, a campaign, an asset, an event, a place, a measure. 11 entities
Time WindowsA time window is an interval with an explicit boundary, a time basis and a stated use. It scopes validity or evaluation; it is not an open-ended calendar label. 5 time windows
GeographiesA geography is a market or place carrying a durable geographic reference. It scopes eligibility or delivery; it is not a free-text location. 1 geography
Identity LevelsAn identity level is how far an instrument resolves the person behind what it observes: whether it cannot tell one person from another, can tell them apart without knowing who they are, or knows who they are. It is the instrument's, never the event's; the same visit is anonymous to one instrument and pseudonymous to another. 3 identity levels