umi-graphUnified Marketing Intelligence

Skip to what you are reading

Hover or tap a kind to light everything it reaches · choose one to stand on it Where Processing Purposes sits, and everything a road reaches from it. One of its 6 processing purposes.

What the drawing means

AcrossOne band per column, left to right in the order the model declares.

DownThe kinds of that band, in the order its manifest states.

AboveThe view layer: a view owns nothing of its own; it reads the model below.

A spineHow many roads the kind carries — thicker means more of the model runs through it.

A roadOne governed relationship. Its weight is the share of the source kind's terms that complete it.

A faint roadUnder a third complete, so an unfinished region looks unfinished.

Dashed purpleA view composes from that kind; solid purple means it carries that kind's terms.

Not drawnA terminal relationship, and any typing or grounding — each is how a term is read, not somewhere a road goes, so neither is a route.

HoverLights a kind, every road touching it, and every kind on the far end.

ClickStands on it — the page opens and the map holds that node lit.

Foundations →

Dim to

Processing Purposes

Personalisation

PRP-003

Adapting content, offers or the experience itself to what is known about a person.

Also called Personalization

Compose from here— 4

Personalisation can stand in 4 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.

board → holds Campaign, Permission Bases, Lawful Bases · the question
board → holds Identity Levels, Signals, Events, Permission Bases, Time Windows · the shape
board → holds Permission Bases, Lawful Bases · the question
board → holds Parameters · the question

Related— 3

typically rests on →ConsentLawful Bases
typically rests on →Legitimate InterestsLawful Bases
grounds on →ConsumerEntities

Pointed at by— 1

parameterized by →Retention periodParameters