umi-graphUnified Marketing Intelligence

Skip to what you are reading

Hover or tap a kind to light everything it reaches · choose one to stand on it Where Lifecycle Stages sits, and everything a road reaches from it. One of its 6 lifecycle stages.

What the drawing means

AcrossOne band per column, left to right in the order the model declares.

DownThe kinds of that band, in the order its manifest states.

AboveThe view layer: a view owns nothing of its own; it reads the model below.

A spineHow many roads the kind carries — thicker means more of the model runs through it.

A roadOne governed relationship. Its weight is the share of the source kind's terms that complete it.

A faint roadUnder a third complete, so an unfinished region looks unfinished.

Dashed purpleA view composes from that kind; solid purple means it carries that kind's terms.

Not drawnA terminal relationship, and any typing or grounding — each is how a term is read, not somewhere a road goes, so neither is a route.

HoverLights a kind, every road touching it, and every kind on the far end.

ClickStands on it — the page opens and the map holds that node lit.

Foundations →

Dim to

Lifecycle Stages

Awareness

LCS-001

The stage where a person who does not know the brand comes to know it exists.

Compose from here— 3

Awareness can stand in 3 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.

board → holds Journeys, Journey States, Consumer States · the question
board → holds Goals, Lifecycle Stages · the question
board → holds Goals, Lifecycle Stages · the question

Related— 2

precedes →ConsiderationLifecycle Stages
grounds on →ConsumerEntities

Pointed at by— 4

holds state →AwareConsumer States
holds state →UnknownConsumer States
is advanced by →DiscoverabilityGoals
is advanced by →Brand AwarenessGoals