Segments
One line per audience segment, with the consumer states it selects from.
It asks “I need to know which lifecycle states each segment draws on, so a segment is a rule over states and not a list kept by hand.”
You leave with Every segment on one page with the states it selects, tied to the same lifecycle the journeys run on.
Asked from an audience segment, one of Audience Segments.
Markdown gives the tables as they read here. The file gives every path as one line per step, which opens in a spreadsheet and pivots into whatever you need.
One line per audience segment— 1
Every column is a role one of this tab's patterns binds, named by the relationship that reaches it. A cell is empty where nothing binds from that audience segment, which is the model being honest rather than the table being tidy.
| Audience Segments | Consumer Statesselects state → |
|---|---|
| Lapsed customers | Lapsed |