Research · Media Rating Council
Outcomes and Data Quality Standards
measurement-quality standard
Supports transparent measurement definitions, inputs, quality controls, and disclosure before outcome claims.
Read Outcomes and Data Quality Standards · retrieved 2026-09-21
What it informs — 6
- enforcedMake outcome quality, calculation method and attribution inspectable
- enforcedA metric exists because a question needs it
- enforcedA relationship says what kind of claim it makes
- enforcedA declared path must be walkable
- enforcedA value a plan fixes is a governed parameter
- enforcedA deliverable is a method the industry already writes
This source is what the model was built from. It does not itself commit the model to anything — a commitment does, and the ones it informs are named above.