umi-graphUnified Marketing Intelligence

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Hover or tap a kind to light everything it reaches · choose one to stand on it Where Channel sits, and everything a road reaches from it. One of its 16 channels.

What the drawing means

AcrossOne band per column, left to right in the order the model declares.

DownThe kinds of that band, in the order its manifest states.

AboveThe view layer: a view owns nothing of its own; it reads the model below.

A spineHow many roads the kind carries — thicker means more of the model runs through it.

A roadOne governed relationship. Its weight is the share of the source kind's terms that complete it.

A faint roadUnder a third complete, so an unfinished region looks unfinished.

Dashed purpleA view composes from that kind; solid purple means it carries that kind's terms.

Not drawnA terminal relationship, and any typing or grounding — each is how a term is read, not somewhere a road goes, so neither is a route.

HoverLights a kind, every road touching it, and every kind on the far end.

ClickStands on it — the page opens and the map holds that node lit.

Foundations →

Dim to

Out of Home

CHN-013

Physical-world placements: billboards, transit, digital boards.

Also called OOH

Questions answered from here— 3

Compose from here— 8

Out of Home can stand in 8 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.

board → holds Journey Transitions, Events, Surface · the question
board → holds Preference Types · the question
board → holds Vendor · the question
board → holds Tactics, Surface · the question
board → holds Surface · the question
board → holds Surface, Content Types · the question
board → holds Surface, Events · the question
board → holds Vendor · the question

Related— 2

includes surface →Broadcast / OOHSurface
grounds on →ConsumerEntities