A relationship-lifecycle path: established, at risk, likely to lapse, lapsed, and reactivated.
Work from here— 1
The jobs this model declares that begin on a journey. Where one can be done from here, its page is already written.
- Map a lifecycleI need the lifecycle as a machine I can build in an automation tool, not as a funnel picture. 4 of 4 answered
Questions answered from here— 4
- Which conditions does a journey pass through, and on which rungs of the ladder?
- After what interval of inactivity does a journey presume a person has stepped back?
- Which moves does a journey make, and what triggers them?
- Where does a journey begin, and in which state does a person arrive?
Compose from here— 4
Retention & Reactivation can stand in 4 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.
- board → holds Journey States, Consumer States, Lifecycle Stages · the question
- board → holds Time Windows · the question
- board → holds Journey Transitions, Events · the question
- board → holds Journey States · the question
Related— 3
- begins at →EstablishedJourney States
- times out after →Lapse windowTime Windows
- grounds on →ConsumerEntities
Pointed at by— 14
- has state →EstablishedJourney States
- has state →At riskJourney States
- has state →Likely to lapseJourney States
- has state →LapsedJourney States
- has state →ReactivatedJourney States
- has transition →Established to At riskJourney Transitions
- has transition →Established to Likely to lapseJourney Transitions
- has transition →At risk to EstablishedJourney Transitions
- has transition →At risk to LapsedJourney Transitions
- has transition →Likely to lapse to LapsedJourney Transitions
- has transition →Likely to lapse to EstablishedJourney Transitions
- has transition →Lapsed to ReactivatedJourney Transitions
- has transition →Reactivated to EstablishedJourney Transitions
- has transition →Established to EstablishedJourney Transitions