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One model score for one consumer crossing a declared threshold: a prediction recorded as a fact, so that acting on it can be audited later.

Work from here— 1

The jobs this model declares that begin on a event. Where one can be done from here, its page is already written.

• Find where a fact is capturedI need to know where a fact is recorded, who provides that place, and whether it may name a person. 1 of 3 answered

Questions answered from here— 1

• At what grain is a fact recorded, and may it therefore name a person?

Compose from here— 16

Propensity score can stand in 16 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.

• How a goal is evidenced board → holds Goals, KPIs, Metrics, Signals · the question
• What a campaign does board → holds Campaign, Tactics, Actions, Entities · the question
• Which facts move a person board → holds Journey Transitions, Surface, Channel · the question
• At what grain a fact is recorded board → holds Event Grain · the question
• What a consent change bears on board → holds Permission Bases, Campaign · the question
• Who provides the place a fact is captured board → holds Surface, Vendor · the question
• What a reading is evidenced by board → holds KPIs, Metrics, Signals · the question
• What an instrument observes board → holds Signals · the question
• Which moves a journey makes board → holds Journeys, Journey Transitions · the question
• The accountability loop board → holds Campaign, KPIs, Metrics, Metric Formulas, Signals, Journey Transitions, Journey States, Consumer States · the shape
• The activation loop board → holds Campaign, Tactics, Actions, Signals, Metrics, KPIs, Goals · the shape
• Position board → holds Identity Levels, Journey States, Journey Transitions, Time Windows · the shape
• Exposure board → holds Identity Levels, Signals, Tactics, Surface, Time Windows · the shape
• Attributed conversion board → holds Tactics, Signals, Metrics, Attribution Models, Time Windows · the shape
• Consent receipt board → holds Identity Levels, Signals, Permission Bases, Processing Purposes, Time Windows · the shape
• Which facts a channel yields board → holds Channel, Surface · the question

Related— 2

• at grain →PersonEvent Grain
• grounds on →Engagement EventEntities

Pointed at by— 2

• triggers transition →Established to Likely to lapseJourney Transitions
• is observed by →Propensity ScoringSignals