<?xml version="1.0" encoding="UTF-8"?>
<!-- Acquisition: one journey of the model at https://umi-graph.com/journeys/acquisition/, as State Chart XML at https://umi-graph.com/journeys/acquisition/scxml.xml.
     Each state realizes one condition on the lifecycle ladder; each transition is a legal move the
     model asserts, named by the observed events that trigger it. The initial state is the position
     the journey declares it begins at. -->
<scxml xmlns="http://www.w3.org/2005/07/scxml" version="1.0" datamodel="null" initial="jst-006">
  <state id="jst-006"> <!-- Unknown: realizes Unknown, on the Awareness rung -->
    <transition event="web-visit paid-media-click" target="jst-007"/> <!-- Unknown to Aware -->
    <transition event="referral" target="jst-008"/> <!-- Unknown to Interested -->
    <transition event="web-visit" target="jst-009"/> <!-- Unknown to Evaluating -->
    <transition event="partner-handoff" target="jst-010"/> <!-- Unknown to Intent -->
  </state>
  <state id="jst-007"> <!-- Aware: realizes Aware, on the Awareness rung -->
    <transition event="email-engagement lead-submission" target="jst-008"/> <!-- Aware to Interested -->
  </state>
  <state id="jst-008"> <!-- Interested: realizes Interested, on the Consideration rung -->
    <transition event="web-visit" target="jst-009"/> <!-- Interested to Evaluating -->
    <transition event="window-elapsed" target="jst-007"/> <!-- Interested to Aware -->
  </state>
  <state id="jst-009"> <!-- Evaluating: realizes Evaluating, on the Evaluation rung -->
    <transition event="consumer-authentication partner-handoff" target="jst-010"/> <!-- Evaluating to Intent -->
  </state>
  <state id="jst-010"> <!-- Intent: realizes Intent, on the Conversion rung -->
    <transition event="conversion" target="jst-011"/> <!-- Intent to Converted -->
    <transition event="window-elapsed" target="jst-009"/> <!-- Intent to Evaluating -->
  </state>
  <state id="jst-011"> <!-- Converted: realizes Committed, on the Conversion rung -->
  </state>
</scxml>
