Hover or tap a kind to light everything it reaches · choose one to stand on it A column is a band, a line is a governed relationship, its weight the share of terms that complete it. A spine is how many roads the kind carries.

What the drawing means

AcrossOne band per column, left to right in the order the model declares.

DownThe kinds of that band, in the order its manifest states.

AboveThe view layer: a view owns nothing of its own; it reads the model below.

A spineHow many roads the kind carries — thicker means more of the model runs through it.

A roadOne governed relationship. Its weight is the share of the source kind's terms that complete it.

A faint roadUnder a third complete, so an unfinished region looks unfinished.

Dashed purpleA view composes from that kind; solid purple means it carries that kind's terms.

Not drawnA terminal relationship, and any typing or grounding — each is how a term is read, not somewhere a road goes, so neither is a route.

HoverLights a kind, every road touching it, and every kind on the far end.

ClickStands on it — the page opens and the map holds that node lit.

Foundations →

Dim to

Research · Fader, Hardie and Lee, Marketing Science 24(2), 2005

Counting Your Customers the Easy Way: An Alternative to the Pareto/NBD Model

foundational measurement methodology

Supports reading inactivity as a probability that a relationship is still alive, which is what a scored move rests on and what a timed move presumes when its window closes.

Read Counting Your Customers the Easy Way: An Alternative to the Pareto/NBD Model · retrieved 2026-09-26

What it informs — 1

enforcedA move that cannot be counted is a picture

This source is what the model was built from. It does not itself commit the model to anything — a commitment does, and the ones it informs are named above.