Hover or tap a kind to light everything it reaches · choose one to stand on it A column is a band, a line is a governed relationship, its weight the share of terms that complete it. A spine is how many roads the kind carries.

What the drawing means

AcrossOne band per column, left to right in the order the model declares.

DownThe kinds of that band, in the order its manifest states.

AboveThe view layer: a view owns nothing of its own; it reads the model below.

A spineHow many roads the kind carries — thicker means more of the model runs through it.

A roadOne governed relationship. Its weight is the share of the source kind's terms that complete it.

A faint roadUnder a third complete, so an unfinished region looks unfinished.

Dashed purpleA view composes from that kind; solid purple means it carries that kind's terms.

Not drawnA terminal relationship, and any typing or grounding — each is how a term is read, not somewhere a road goes, so neither is a route.

HoverLights a kind, every road touching it, and every kind on the far end.

ClickStands on it — the page opens and the map holds that node lit.

Foundations →

Dim to

Research · IPA, ISBA, MCCA and PRCA, 2003

The Client Brief: A best practice guide to briefing communications agencies

industry guide

Sets what a brief states before work starts, the objective, the audience, the measures of success and the constraints the work runs under, which is the Campaign Brief’s composition and the reason it is measurable and lawful before it runs.

Read IPA, ISBA, MCCA and PRCA (2003). The Client Brief: A best practice guide to briefing communications agencies. London: joint industry publication. · retrieved 2026-09-29

What it informs — 1

enforcedA deliverable is a method the industry already writes

This source is what the model was built from. It does not itself commit the model to anything — a commitment does, and the ones it informs are named above.