Research · Google Search Central
Spam policies for Google web search
search engine policy
Defines scaled content abuse, many pages generated for the primary purpose of manipulating rankings and not helping users, and doorway abuse, pages created to rank for similar queries that lead to a more useful destination. An answer page is published only where the walk is non-empty, says exactly what was bound, and sits in a browseable hierarchy under its question and beside its row, which is the line these definitions draw.
Read Spam policies for Google web search · retrieved 2026-09-28
What it informs — 1
This source is what the model was built from. It does not itself commit the model to anything — a commitment does, and the ones it informs are named above.