Research · Media Rating Council, 2014, updated 2015
Viewable Ad Impression Measurement Guidelines, Version 2.0
measurement-quality standard
Fixes what counts as a viewable impression, half of the pixels in view for one continuous second for display and two for video and less for the largest units, which is the clearest case of a parameter whose value a standard sets and a business adopts.
Read Viewable Ad Impression Measurement Guidelines, Version 2.0 · retrieved 2026-09-29
What it informs — 1
This source is what the model was built from. It does not itself commit the model to anything — a commitment does, and the ones it informs are named above.