Share

Copy link LinkedInXEmail

The share of lapsed consumers who return within the win-back window.

Also called Win-back rate

Compose from here— 18

Reactivation Rate can stand in 18 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.

• How a goal is evidenced board → holds Goals, KPIs, Signals, Events · the question
• Which questions a goal raises board → holds Goals, Intelligence · the question
• By what rule an attributed reading divides credit board → holds KPIs, Attribution Models · the question
• What a reading is made of board → holds KPIs, Metric Formulas, Signals · the question
• In what unit a reading is measured board → holds KPIs, Units · the question
• What a reading is evidenced by board → holds KPIs, Signals, Events · the question
• The accountability loop board → holds Campaign, KPIs, Metric Formulas, Signals, Events, Journey Transitions, Journey States, Consumer States · the shape
• The activation loop board → holds Campaign, Tactics, Actions, Events, Signals, KPIs, Goals · the shape
• By what design a reading is established board → holds KPIs, Evidence Designs · the question
• Whose occupancy a reading counts board → holds Consumer States · the question
• Attributed conversion board → holds Events, Tactics, Signals, Attribution Models, Time Windows · the shape
• Reading board → holds Time Windows, Geographies, Audience Segments, Units, Evidence Designs · the shape
• Which readings a rate divides board → holds Metrics, Metrics · the question
• Which readings a rate divides board → holds Metrics, Metrics · the question
• Which readings a rate divides board → holds Metrics, Metrics · the question
• What a rate is counted against board → holds Signals · the question
• The calibration loop board → holds Evidence Designs, Parameters · the shape
• Which metrics a parameter sets board → holds Parameters · the question

Related— 4

• computed from formula →Reactivation rate formulaMetric Formulas
• measured in →PercentUnits
• read by →Holdout experimentEvidence Designs
• grounds on →MeasureEntities

Pointed at by— 3

• evaluates →Consumer IntelligenceIntelligence
• parameterized by →Incrementality factorParameters
• is metric of →Reactivation RateKPIs