The multiplier a holdout establishes between an observed reading and its incremental value, applied to an observed rate or an attributed figure so a plan reports what the activity caused rather than what it touched.
Your value— 0 of 1 held
A parameter is the model's slot; the value in it is yours. It is kept in this browser and written to the model by nothing; share it as a link and it enters the browser that opens it.
Questions answered from here— 4
- In what unit is a parameter measured?
- Which metrics does a parameter set?
- By which evidence design is a parameter calibrated?
- On what basis does a parameter take its default value?
Compose from here— 11
Incrementality factor can stand in 11 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.
- board → holds Metrics, Evidence Designs · the shape
- board → holds Time Windows, Geographies, Audience Segments, Setting Bases, Units · the shape
- board → holds Units · the question
- board → holds Metrics · the question
- board → holds Attribution Models · the question
- board → holds Evidence Designs · the question
- board → holds Signals · the question
- board → holds Processing Purposes · the question
- board → holds Tactics · the question
- board → holds Evidence Designs · the question
- board → holds Setting Bases · the question
Related— 5
- parameter of →Reactivation RateMetrics
- parameter of →Attributed RevenueMetrics
- measured in →RatioUnits
- defaults on →ExperimentSetting Bases
- grounds on →MeasureEntities
Pointed at by— 2
- calibrated by →Holdout experimentEvidence Designs
- calibrated by →Geo experimentEvidence Designs