The activation loop

8 roles held together by 8 governed relationships, across 8 kinds. Found 1 time in the model.

Open on the board →

A loop: its roads form one cycle, so what is sent along them comes back to where it started, and the model holds at least one set standing all the way round.

Its roles— 8

A role is a place in the shape and the kind of thing that may fill it. The count is how many fill it across every instance.

• campaigna Campaign1 campaign fills it
• tactica Tactics1 tactic fills it
• actiona Actions1 action fills it
• eventa Events1 event fills it
• signala Signals1 signal fills it
• metrica Metrics1 metric fills it
• kpia KPIs1 KPI fills it
• goala Goals1 goal fills it

How they are held together— 8

Each is a relationship the registry declares, asserted in the direction the model stores it.

• campaigncontains tactic → tactic
  read back: tactic belongs to campaign
• tacticcontains action → action
  read back: action belongs to tactic
• actiontriggers event → event
  read back: event is triggered by
• signalobserves event → event
  read back: event is observed by
• metriccounts in numerator → signal
  read back: signal is counted in numerator of
• kpihas metric → metric
  read back: metric is metric of
• kpiserves goal → goal
  read back: goal is served by KPI
• campaignsupports goal → goal
  read back: goal is supported by

One instance

One set found standing to one another in exactly this way.

• Retention campaignfills campaign, a Campaign
• Win-back emailfills tactic, a Tactics
• Send emailfills action, a Actions
• Email engagementfills event, a Events
• Email Engagementfills signal, a Signals
• Email Engagement Ratefills metric, a Metrics
• Email Engagement Ratefills kpi, a KPIs
• Engagementfills goal, a Goals

Other shapes

• Retention campaign
• The accountability loop
• Position
• Exposure
• Attributed conversion
• Reading
• Consent receipt
• Campaign roll-up
• The calibration loop
• Setting