Attributed conversion

6 roles held together by 5 governed relationships, across 6 kinds. A shape a record takes: the vocabulary holds no instance of it by design, and a person-level record must be able to make this join.

Open on the board →

Its roles— 6

A role is a place in the shape and the kind of thing that may fill it. The count is how many fill it across every instance.

• eventa Events0 events fill it
• tactica Tactics0 tactics fill it
• signala Signals0 signals fill it
• metrica Metrics0 metrics fill it
• modela Attribution Models0 attribution models fill it
• windowa Time Windows0 time windows fill it

How they are held together— 5

Each is a relationship the registry declares, asserted in the direction the model stores it.

• eventattributed to tactic → tactic
  read back: tactic is credited with event
• signalobserves event → event
  read back: event is observed by
• metriccounts in numerator → signal
  read back: signal is counted in numerator of
• metricattributed by → model
  read back: model attributes
• metricread over → window
  read back: window windows the reading

Other shapes

• Retention campaign
• The accountability loop
• The activation loop
• Position
• Exposure
• Reading
• Consent receipt
• Campaign roll-up
• The calibration loop
• Setting