umi-graphUnified Marketing Intelligence

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Hover or tap a kind to light everything it reaches · choose one to stand on it Where Intelligence sits, and everything a road reaches from it. One of its 6 question areas.

What the drawing means

AcrossOne band per column, left to right in the order the model declares.

DownThe kinds of that band, in the order its manifest states.

AboveThe view layer: a view owns nothing of its own; it reads the model below.

A spineHow many roads the kind carries — thicker means more of the model runs through it.

A roadOne governed relationship. Its weight is the share of the source kind's terms that complete it.

A faint roadUnder a third complete, so an unfinished region looks unfinished.

Dashed purpleA view composes from that kind; solid purple means it carries that kind's terms.

Not drawnA terminal relationship, and any typing or grounding — each is how a term is read, not somewhere a road goes, so neither is a route.

HoverLights a kind, every road touching it, and every kind on the far end.

ClickStands on it — the page opens and the map holds that node lit.

Foundations →

Dim to

Consumer Intelligence

INT-003

Who a consumer is and where they stand: identity, journey state, preference, propensity and history, at the person grain.

+11 more, in the lists below

Questions answered from here— 1

Which campaign purposes act on a question area's answers, and which goals do those campaigns support?

Compose from here— 3

Consumer Intelligence can stand in 3 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.

board → holds Goals, Metrics · the question
board → holds Campaign Purpose, Campaign, Goals · the question
board → holds Signals · the question

Related— 12

is evaluated by →Account Activation RateMetrics
is evaluated by →Reactivation RateMetrics
is evaluated by →Retention RateMetrics
is evaluated by →Lapse RateMetrics
is evaluated by →Likely-to-Lapse RateMetrics
answers goal →EngagementGoals
answers goal →Retention & ReactivationGoals
advises purpose →OnboardingCampaign Purpose
advises purpose →RetentionCampaign Purpose
advises purpose →EngagementCampaign Purpose
advises purpose →ReactivationCampaign Purpose
grounds on →MeasureEntities

Pointed at by— 6

is informed by →Account Registration FunnelSignals
is informed by →Resolved Lead InputSignals
is informed by →Fulfilment Outcome FeedSignals
is informed by →Lapse DetectionSignals
is informed by →Propensity ScoringSignals
is informed by →Consent RecordSignals