exemplar of the pattern
A versioned calculation method: fulfilled conversions by lapsed consumers over lapsed consumers in the window, with the grain, exclusions and evaluation rules stated once.
Questions answered from here— 1
Compose from here— 3
Reactivation rate formula can stand in 3 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.
- board → holds KPIs, Metrics, Signals · the question
- board → holds Campaign, KPIs, Metrics, Signals, Events, Journey Transitions, Journey States, Consumer States · the shape
- board → holds Time Windows · the question
Related— 5
- takes input →Conversion CompleteSignals
- takes input →Fulfilment Outcome FeedSignals
- takes input →Lapse DetectionSignals
- computed over →Campaign flightTime Windows
- grounds on →MeasureEntities
Pointed at by— 1
- computes →Reactivation RateMetrics