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Whether lapsed relationships can be recovered, and how readily. The test of whether a relationship ended or only paused.

Also called Win-back rate

Work from here— 1

The jobs this model declares that begin on a KPI. Where one can be done from here, its page is already written.

• Specify a readingTwo teams report the same number differently. I need one definition: what it is made of, what establishes it, which way is better, in what form it reads and in what unit. 5 of 6 answered

Questions answered from here— 7

• What is a reading made of, down to the instrument that counts it?
• Which way must a reading move to be a better result?
• In what arithmetic form does a reading read?
• In what unit is a reading measured?
• Which goal does a reading serve?
• What level has a reading been committed to?
• By what design is a reading established, and is that design observed or assigned?

Compose from here— 13

Reactivation Rate can stand in 13 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.

• How a goal is evidenced board → holds Goals, Metrics, Signals, Events · the question
• By what rule an attributed reading divides credit board → holds Metrics, Attribution Models · the question
• What a reading is made of board → holds Metrics, Metric Formulas, Signals · the question
• Which way a reading must move board → holds Measure Direction · the question
• In what form a reading reads board → holds Measure Form · the question
• In what unit a reading is measured board → holds Metrics, Units · the question
• What level a campaign commits to board → holds Campaign, Targets, Measure Direction · the question
• What a reading is evidenced by board → holds Metrics, Signals, Events · the question
• Which goal a reading serves board → holds Goals · the question
• What level a reading is committed to board → holds Targets · the question
• The accountability loop board → holds Campaign, Metrics, Metric Formulas, Signals, Events, Journey Transitions, Journey States, Consumer States · the shape
• The activation loop board → holds Campaign, Tactics, Actions, Events, Signals, Metrics, Goals · the shape
• By what design a reading is established board → holds Metrics, Evidence Designs · the question

Related— 5

• serves goal →Retention & ReactivationGoals
• has metric →Reactivation RateMetrics
• improves when →Higher is betterMeasure Direction
• reads as →RateMeasure Form
• grounds on →MeasureEntities

Pointed at by— 2

• measures →Retention campaignCampaign
• has target →Reactivation rate targetTargets