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The level the Retention campaign commits its Reactivation Rate to reach by the end of the Campaign flight: a stated share of lapsed customers returned, read against the KPI's direction and in its Metric's unit. A record carries the level and its baseline; the exemplar shows the shape.

Compose from here— 4

Reactivation rate target can stand in 4 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.

• What level a campaign commits to board → holds Campaign, KPIs, Measure Direction · the question
• Which targets quantify a goal, and by when board → holds Goals, Time Windows · the question
• What level a reading is committed to board → holds KPIs · the question
• Retention campaign board → holds Campaign, Tactics, Actions, Offers, Creative Assets, Audience Segments, Permission Bases, Time Windows · the shape

Related— 4

• sets level for →Reactivation RateKPIs
• quantifies goal →Retention & ReactivationGoals
• due within →Campaign flightTime Windows
• grounds on →MeasureEntities

Pointed at by— 1

• is pursued by →Retention campaignCampaign