Sustain active consumer relationships and restore lapsed relationships.
Work from here— 1
The jobs this model declares that begin on a goal. Where one can be done from here, its page is already written.
- Build a measurement planI have a goal and I need to show how it will be evidenced, what has to be instrumented, and what we are committing to. 4 of 4 answered
Questions answered from here— 4
- How is a goal evidenced, and by which observed facts?
- Which questions does a goal raise, and which readings answer them?
- Which goal moves people toward each rung of the ladder, and which rung comes next?
- Which targets quantify a goal, and by when are they due?
Compose from here— 7
Retention & Reactivation can stand in 7 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.
- board → holds KPIs, Metrics, Signals, Events · the question
- board → holds Intelligence, Metrics · the question
- board → holds Intelligence, Campaign Purpose, Campaign · the question
- board → holds Lifecycle Stages, Lifecycle Stages · the question
- board → holds Targets, Time Windows · the question
- board → holds KPIs · the question
- board → holds Campaign, Tactics, Actions, Events, Signals, Metrics, KPIs · the shape
Related— 2
Pointed at by— 9
- is supported by →Retention campaignCampaign
- asks →Consumer IntelligenceIntelligence
- is served by KPI →Fulfilment RateKPIs
- is served by KPI →Reactivation RateKPIs
- is served by KPI →Retention RateKPIs
- is served by KPI →Lapse RateKPIs
- is served by KPI →Likely-to-Lapse RateKPIs
- is served by KPI →Opt-out RateKPIs
- is quantified by →Reactivation rate targetTargets