Improvement is the reading going up. The ordinary case for volume, rate and value readings, where more of the thing measured is the outcome wanted.
Compose from here— 2
Higher is better can stand in 2 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.
- board → holds KPIs · the question
- board → holds Campaign, Targets, KPIs · the question
Related— 1
- grounds on →MeasureEntities
Pointed at by— 34
- sets direction for →Conversion Flow Completion RateKPIs
- sets direction for →Assisted-Conversion ActionsKPIs
- sets direction for →Lead TotalsKPIs
- sets direction for →Conversion TotalsKPIs
- sets direction for →Conversion RateKPIs
- sets direction for →Organic Visibility ShareKPIs
- sets direction for →Site VisitsKPIs
- sets direction for →Paid Search EfficiencyKPIs
- sets direction for →Page Experience (Core Web Vitals)KPIs
- sets direction for →Citation RateKPIs
- sets direction for →Mention RateKPIs
- sets direction for →Share of VoiceKPIs
- sets direction for →Video Answer AppearancesKPIs
- sets direction for →Schema CoverageKPIs
- sets direction for →Account Activation RateKPIs
- sets direction for →Attributed-Conversion ShareKPIs
- sets direction for →Referral ConversionKPIs
- sets direction for →Content Engagement RateKPIs
- sets direction for →Video Completion RateKPIs
- sets direction for →Qualified Visit RateKPIs
- sets direction for →Email Engagement RateKPIs
- sets direction for →Fulfilment RateKPIs
- sets direction for →Reactivation RateKPIs
- sets direction for →RevenueKPIs
- sets direction for →Return on Ad SpendKPIs
- sets direction for →Revenue per LeadKPIs
- sets direction for →Revenue per ConversionKPIs
- sets direction for →Click-through RateKPIs
- sets direction for →Retention RateKPIs
- sets direction for →Customer Lifetime ValueKPIs
- sets direction for →Advocacy RateKPIs
- sets direction for →ReachKPIs
- sets direction for →Visibility MomentumKPIs
- sets direction for →Post-Citation Click-through RateKPIs