Revenue on conversions joined to one tactic through the CRM. Credit rests wholly on that single touch, so a journey that took several reads as though the last of them produced it.
Compose from here— 18
Attributed Revenue can stand in 18 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.
- board → holds Goals, KPIs, Signals, Events · the question
- board → holds Goals, Intelligence · the question
- board → holds KPIs, Attribution Models · the question
- board → holds KPIs, Metric Formulas, Signals · the question
- board → holds KPIs, Units · the question
- board → holds KPIs, Signals, Events · the question
- board → holds Campaign, KPIs, Metric Formulas, Signals, Events, Journey Transitions, Journey States, Consumer States · the shape
- board → holds Campaign, Tactics, Actions, Events, Signals, KPIs, Goals · the shape
- board → holds KPIs, Evidence Designs · the question
- board → holds Consumer States · the question
- board → holds Events, Tactics, Signals, Attribution Models, Time Windows · the shape
- board → holds Time Windows, Geographies, Audience Segments, Units, Evidence Designs · the shape
- board → holds Metrics, Metrics · the question
- board → holds Metrics, Metrics · the question
- board → holds Metrics, Metrics · the question
- board → holds Signals · the question
- board → holds Evidence Designs, Parameters · the shape
- board → holds Parameters · the question
Related— 4
- attributed by →Last TouchAttribution Models
- measured in →CurrencyUnits
- read by →AttributionEvidence Designs
- grounds on →MeasureEntities
Pointed at by— 5
- parameterized by →Incrementality factorParameters
- is numerator of →Return on Ad SpendMetrics
- is numerator of →Revenue per LeadMetrics
- is numerator of →Revenue per ConversionMetrics
- is metric of →RevenueKPIs