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Hover or tap a kind to light everything it reaches · choose one to stand on it Where Evidence Designs sits, and everything a road reaches from it. One of its 5 evidence designs.

What the drawing means

AcrossOne band per column, left to right in the order the model declares.

DownThe kinds of that band, in the order its manifest states.

AboveThe view layer: a view owns nothing of its own; it reads the model below.

A spineHow many roads the kind carries — thicker means more of the model runs through it.

A roadOne governed relationship. Its weight is the share of the source kind's terms that complete it.

A faint roadUnder a third complete, so an unfinished region looks unfinished.

Dashed purpleA view composes from that kind; solid purple means it carries that kind's terms.

Not drawnA terminal relationship, and any typing or grounding — each is how a term is read, not somewhere a road goes, so neither is a route.

HoverLights a kind, every road touching it, and every kind on the far end.

ClickStands on it — the page opens and the map holds that node lit.

Foundations →

Dim to

Evidence Designs

Attribution

EVD-005

A rule that divides credit for an outcome across the exposures that preceded it, observed rather than assigned.

+3 more, in the lists below

Compose from here— 6

Attribution can stand in 6 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.

board → holds KPIs, Metrics · the question
board → holds Metrics, Time Windows, Geographies, Audience Segments, Units · the shape
board → holds Attribution Models · the question
board → holds Metrics, Parameters · the shape
board → holds Parameters · the question
board → holds Parameters · the question

Related— 1

grounds on →MeasureEntities

Pointed at by— 9

is the design of →First TouchAttribution Models
is the design of →Last TouchAttribution Models
is the design of →LinearAttribution Models
is the design of →Time DecayAttribution Models
is the design of →Position BasedAttribution Models
is the design of →Data DrivenAttribution Models
establishes →Assisted-Conversion ActionsMetrics
establishes →Attributed-Conversion ShareMetrics
establishes →Attributed RevenueMetrics