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Credit rests wholly on the exposure closest to the outcome. Single-touch, and the quiet default in most reporting, which is what makes closing channels look like the ones that did the work.

Also called Last click

Questions answered from here— 1

• Which evidence design is an attribution model a case of?

Compose from here— 4

Last Touch can stand in 4 roles across the patterns this model declares. Pick one and the answer is drawn here, from the published graph.

• By what rule an attributed reading divides credit board → holds KPIs, Metrics · the question
• Attributed conversion board → holds Events, Tactics, Signals, Metrics, Time Windows · the shape
• Which design an attribution model is a case of board → holds Evidence Designs · the question
• Which attribution models a parameter sets board → holds Parameters · the question

Related— 2

• reads as design →AttributionEvidence Designs
• grounds on →MeasureEntities

Pointed at by— 2

• parameterized by →Attribution lookback windowParameters
• attributes →Attributed RevenueMetrics